https://susanzwijgers.com Susan Zwijgers | Freelance Creative & Copywriter Mon, 01 Dec 2025 16:38:21 +0000 https://susanzwijgers.com en https://susanzwijgers.com/Slachtofferhulp Mon, 01 Dec 2025 16:38:21 +0000 Susan Zwijgers | Freelance Creative & Copywriter https://susanzwijgers.com/Slachtofferhulp Slachtofferhulp 0900-0101 redenen om te bellen Role: Concept &amp; Copy(freelance) Agency: Natwerk Millions of Dutch people face crimes, accidents, or upsetting events every year. Most never reach out to Slachtofferhulp. They don’t see themselves as victims, or think their problem isn’t serious enough. That leaves around two million ‘invisible victims’ carrying stress, fear, or uncertainty alone. To shift that perception, we launched the new brand campaign: ‘101 reasons to call Slachtofferhulp’, inspired by their phone number 0900-0101. <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/97d83ee3fada2978e918eb47224d825670ec5642a2d96ecaf825e22d65cf13a1/SHN-Brief.jpg" data-mid="242604228" border="0" src="https://freight.cargo.site/w/1000/i/97d83ee3fada2978e918eb47224d825670ec5642a2d96ecaf825e22d65cf13a1/SHN-Brief.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/1ad6a436d51c1e688480d7ad3e5fdc4a0f257989bdd710b6215ac887c12f6f29/SHN-Deuk.jpg" data-mid="242604230" border="0" src="https://freight.cargo.site/w/1000/i/1ad6a436d51c1e688480d7ad3e5fdc4a0f257989bdd710b6215ac887c12f6f29/SHN-Deuk.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/501c7aaa4bd70d2bb1986149e45d8a1389bd26d619072a922c1bfc675a22f917/SHN-Bedreigd.jpg" data-mid="242604229" border="0" src="https://freight.cargo.site/w/1000/i/501c7aaa4bd70d2bb1986149e45d8a1389bd26d619072a922c1bfc675a22f917/SHN-Bedreigd.jpg" /> <img width="4269" height="2846" width_o="4269" height_o="2846" data-src="https://freight.cargo.site/t/original/i/824b7cf960653bb26091bd8276bb785eaf99040113c59ccaaea24650af32745f/Slachtofferhulp-101-wildplak.png" data-mid="241279042" border="0" src="https://freight.cargo.site/w/1000/i/824b7cf960653bb26091bd8276bb785eaf99040113c59ccaaea24650af32745f/Slachtofferhulp-101-wildplak.png" />Concept created with Tim Teunissen | Directed by Timo Ottevanger | Produced by 10/10 https://susanzwijgers.com/Thuisarts Tue, 04 Nov 2025 18:20:49 +0000 Susan Zwijgers | Freelance Creative & Copywriter https://susanzwijgers.com/Thuisarts Thuisarts Zoek jezelf niet zieker Role: Concept (freelance)Agency: Home Feeling a bit off? Never google your symptoms! Within three clicks the internet might say you’re likely dying. 85% of doctors face misinformed patients, because of dodgy articles or, worse, medical advice from Andrew Tate. That’s what we tackle with the “Zoek jezelf niet zieker” campaign, using humor (and a dash of absurdity) to show how fast online searching can spiral. There’s only one platform even all doctors trust: Thuisarts. Concept created with Jorn Dost | Produced by Home and their team https://susanzwijgers.com/Tikkie-Zakelijk Tue, 04 Nov 2025 21:14:00 +0000 Susan Zwijgers | Freelance Creative & Copywriter https://susanzwijgers.com/Tikkie-Zakelijk Tikkie Zakelijk Een tikkie zakelijker Role: Concept (freelance)Agency: Natwerk The famous payment solution Tikkie is now also available for small business owners.&nbsp;Ready to make them work smarter, not harder. With Tikkie Zakelijker, Tikkie showed how its business features make daily work smoother and simpler, from faster payments and less stress to cleaner counters and happier customers. These small improvements all add up to one big win: a business that’s just a tikkie more professional. Concept created with Tim Teunissen | Produced by Natwerk and their team https://susanzwijgers.com/Lebara Fri, 02 Jun 2023 15:52:12 +0000 Susan Zwijgers | Freelance Creative & Copywriter https://susanzwijgers.com/Lebara Lebara Logisch Role: Concept &amp; copyAgency: NatwerkSan Accent winner ✨ You can never finish up unlimited data. So, why pay for it? When Lebara asked us to refresh their story and reposition their brand, we decided it was time for some sense in the mobile market.&nbsp;Introducing the new pay-off ‘Logisch’, we’re sharing some undeniable truths about phone usage. This is the first commercial of more to come, helping people make smarter choices for phones and subscriptions. Logically. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/31d32e59c84b16e58668d77e3665802179fb62c7dc07b99f34f3430954c47ca7/Gif_Lebara_posters.gif" data-mid="185395518" border="0" src="https://freight.cargo.site/w/1000/i/31d32e59c84b16e58668d77e3665802179fb62c7dc07b99f34f3430954c47ca7/Gif_Lebara_posters.gif" /> Concept created with Pepijn Rooijens | Production Company: Holy Fools | Directed by Johan Kramer | Sound by Marcel Walvis https://susanzwijgers.com/Denksport Sun, 20 Nov 2022 22:18:38 +0000 Susan Zwijgers | Freelance Creative & Copywriter https://susanzwijgers.com/Denksport Denksport Denk in hokjesRole: Concept &amp; copyAgency: NatwerkOcean Outdoor Challenge winner ✨ Rebranding an iconic Dutch brand like Denksport, can only be called an honour. We created a new pay-off (Denk in hokjes) and brand story, and ‘evolutionized’ the coverdesign and visual identity. All based on the most iconic part of the Denksport puzzles: the grid of ‘hokjes’. <img width="2556" height="1436" width_o="2556" height_o="1436" data-src="https://freight.cargo.site/t/original/i/0d4c555454a2702bbd9e58aa8be38af437529fedbf90cc3d63e7c284fd500910/Schermafbeelding-2022-12-05-om-22.30.12.png" data-mid="161078143" border="0" src="https://freight.cargo.site/w/1000/i/0d4c555454a2702bbd9e58aa8be38af437529fedbf90cc3d63e7c284fd500910/Schermafbeelding-2022-12-05-om-22.30.12.png" /> Brand kick-off De Hokjespuzzel We kicked off the new brandstory with a campaign based on a bad habit: hokjesdenken. When 2022 just started off, it seemed to be the year of ‘hokjesdenken’. We created a puzzle about the different ‘hokjes’ proposed by society from januari till march 2022. Hokjes like ‘wappie’, ‘boomer’, ‘kraker’, ‘zevenvinker’ or ‘klassemigratie’. We launched this special puzzle in every puzzleboek of that month, but also in abri’s, a tram-hokje and online video’s. <img width="2402" height="1594" width_o="2402" height_o="1594" data-src="https://freight.cargo.site/t/original/i/7f7021632923d9019a7cb5204a9bfdefbff9dcf48d4e457e2ed195db87e326e1/Schermafbeelding-2022-05-18-om-13.58.07.png" data-mid="159778534" border="0" src="https://freight.cargo.site/w/1000/i/7f7021632923d9019a7cb5204a9bfdefbff9dcf48d4e457e2ed195db87e326e1/Schermafbeelding-2022-05-18-om-13.58.07.png" /> <img width="8256" height="5504" width_o="8256" height_o="5504" data-src="https://freight.cargo.site/t/original/i/51709cf9240073c033be36007124fe0475b8ada82f214080a5fb0f2507d6329a/_PVE4598.JPG" data-mid="159781155" border="0" src="https://freight.cargo.site/w/1000/i/51709cf9240073c033be36007124fe0475b8ada82f214080a5fb0f2507d6329a/_PVE4598.JPG" /> <img width="8256" height="5504" width_o="8256" height_o="5504" data-src="https://freight.cargo.site/t/original/i/82b32224ce7ae697e4e3ccc09ef1b5461558cfd9799d2aa14d99488a60f2b923/_PVE4454.JPG" data-mid="159781160" border="0" src="https://freight.cargo.site/w/1000/i/82b32224ce7ae697e4e3ccc09ef1b5461558cfd9799d2aa14d99488a60f2b923/_PVE4454.JPG" /> <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/7eb1ce8e5c9a20eac2ea5c98c12485ecc7b0e8a8d75b42614cafc5479b2b10dd/180522_DENKSPORTABRI_NATWERK_RIENPALLAND_2.jpg" data-mid="159778533" border="0" src="https://freight.cargo.site/w/1000/i/7eb1ce8e5c9a20eac2ea5c98c12485ecc7b0e8a8d75b42614cafc5479b2b10dd/180522_DENKSPORTABRI_NATWERK_RIENPALLAND_2.jpg" /> <img width="2285" height="4035" width_o="2285" height_o="4035" data-src="https://freight.cargo.site/t/original/i/51b0268b30156acf6a5b2227c07dc01624094273d68cd6f577a4e24bd956dce9/Denksport---Metropole_DIPH_Paars.jpg" data-mid="159783158" border="0" src="https://freight.cargo.site/w/1000/i/51b0268b30156acf6a5b2227c07dc01624094273d68cd6f577a4e24bd956dce9/Denksport---Metropole_DIPH_Paars.jpg" /> <img width="2286" height="4036" width_o="2286" height_o="4036" data-src="https://freight.cargo.site/t/original/i/b23582432ef301de76508557aedb0e4383191e0c3a62c95a7b1d1a6832636230/Denksport---Metropole_Bromsnor.png" data-mid="159783363" border="0" src="https://freight.cargo.site/w/1000/i/b23582432ef301de76508557aedb0e4383191e0c3a62c95a7b1d1a6832636230/Denksport---Metropole_Bromsnor.png" /> <img width="2286" height="4036" width_o="2286" height_o="4036" data-src="https://freight.cargo.site/t/original/i/1d299ef33f93d37401102bd8373faa2b6eb3dec7a156ff854d532d0281a1f54a/Denksport---Metropole_Feestende.png" data-mid="159783361" border="0" src="https://freight.cargo.site/w/1000/i/1d299ef33f93d37401102bd8373faa2b6eb3dec7a156ff854d532d0281a1f54a/Denksport---Metropole_Feestende.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/37b0134e570948f16bdf605fae911e9944ddac0765c32a56fdcaacf68755b637/Denksport-post-02.gif" data-mid="159782914" border="0" src="https://freight.cargo.site/w/1000/i/37b0134e570948f16bdf605fae911e9944ddac0765c32a56fdcaacf68755b637/Denksport-post-02.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8e13657413ade2cfcf74a81ae145c214dafa54cc4f1ee5d5c5135478f30732d6/Denksport-post-03.gif" data-mid="159782915" border="0" src="https://freight.cargo.site/w/1000/i/8e13657413ade2cfcf74a81ae145c214dafa54cc4f1ee5d5c5135478f30732d6/Denksport-post-03.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a82a17a92a18c94e7f0a33ddd6b1441a972260972a9c7c40eeb9764d9e816fa8/Denksport-post-01.gif" data-mid="159782913" border="0" src="https://freight.cargo.site/w/1000/i/a82a17a92a18c94e7f0a33ddd6b1441a972260972a9c7c40eeb9764d9e816fa8/Denksport-post-01.gif" /> Follow up Denksterdam Next, we brought the puzzles into the smalles ‘boxes’ of outdoor media: the little screens in the busses and trams of Amsterdam and Utrecht. Each puzzle had an answer that you could spot while watching out the window from the tram of bus. PRESS COVERAGE ︎︎︎ Parool - Stop met in hokjes denken: ‘Hokjes van puzzels zijn de enige die ertoe doen’ Art direction by Katharina Goetzendorfer | Design by Yvonne Mak | Production Company: Rubenpaulruben | Follow up campaign with Rien Palland https://susanzwijgers.com/VITA Sun, 13 Oct 2019 10:35:18 +0000 Susan Zwijgers | Freelance Creative & Copywriter https://susanzwijgers.com/VITA <img width="2876" height="1606" width_o="2876" height_o="1606" data-src="https://freight.cargo.site/t/original/i/2112a6febb7285b2694d0b16a275d4252ddb017ccac0cdb23d124832469e9d3f/Schermafbeelding-2020-07-01-om-10.28.37.png" data-mid="76163505" border="0" src="https://freight.cargo.site/w/1000/i/2112a6febb7285b2694d0b16a275d4252ddb017ccac0cdb23d124832469e9d3f/Schermafbeelding-2020-07-01-om-10.28.37.png" /> VITA For a million kinds of beautifulRole: Concept &amp; copyAgency: Havas Lemz VITA, the biggest and oldest personal care and beauty in Norway, wanted to make a meaningful shift: to become the most inclusive care and beauty brand of Scandinavia. We turned this new purpose into a new strategy, identity, pay-off, new products, a redesign for 220 stores and introduction campaign. Concept created with Pepijn Rooijens | Production Company: Czar / Bacon | Directed by Emilie Thalund | Design by Sven Thierie https://susanzwijgers.com/De-Nacht-Staat-Op Tue, 15 Nov 2022 20:21:44 +0000 Susan Zwijgers | Freelance Creative & Copywriter https://susanzwijgers.com/De-Nacht-Staat-Op <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/07434e8ec6d1092581d34f1f22715f54577b88e892a2c9f95c58b170da297cab/Naamloos.001.jpeg" data-mid="159638963" border="0" src="https://freight.cargo.site/w/1000/i/07434e8ec6d1092581d34f1f22715f54577b88e892a2c9f95c58b170da297cab/Naamloos.001.jpeg" /> De Nacht Staat Op Role: Concept &amp; copy Agency: Natwerk On a Friday night during corona lockdown we had a talk with 6 angry Amsterdam club owners. They’d had it with the government and would open their doors in two weeks, against the strict corona rules, risking huge fines. They needed a voice, a message and a story that would unite the Netherlands to support them. The next Monday, we introduced ‘De Nacht Staat Op’, mobilising the Dutch nightlife community behind one message: the need for nightlife.&nbsp;Starting with a single post, within a day we had 18K+ followers. A week later, 40K+ followers and 15.000 tickets sold out. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b2752388ad31b6f13651b41eddcea01ff2c9bf52965ca173cc36be9219c3035f/Naamloos.002.jpeg" data-mid="159638962" border="0" src="https://freight.cargo.site/w/1000/i/b2752388ad31b6f13651b41eddcea01ff2c9bf52965ca173cc36be9219c3035f/Naamloos.002.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f0b36d319de6c2577f41160aefaeffad3e0d3cd0dcf49b60909eb7a82e3fac92/Clubs.003.jpeg" data-mid="159645980" border="0" src="https://freight.cargo.site/w/1000/i/f0b36d319de6c2577f41160aefaeffad3e0d3cd0dcf49b60909eb7a82e3fac92/Clubs.003.jpeg" /> Several media exploitants supported us with free media space. The Adam-toren showed our colors. Clubs all over the Netherlands joined. And even cartoonists and Dutch celebs shared our message. <img width="5184" height="2920" width_o="5184" height_o="2920" data-src="https://freight.cargo.site/t/original/i/78ba7ceecf2642636a31b0a0bf7c81f8cf215fef59217103b1b26bd20496fa5e/RS4017_impressie-week-7-14.jpg" data-mid="159150725" border="0" src="https://freight.cargo.site/w/1000/i/78ba7ceecf2642636a31b0a0bf7c81f8cf215fef59217103b1b26bd20496fa5e/RS4017_impressie-week-7-14.jpg" /> <img width="5184" height="2920" width_o="5184" height_o="2920" data-src="https://freight.cargo.site/t/original/i/67e478b46527e7a99c180d28fc3a9b6ff2b8da79991ba2415783874da773ddb2/RS4018_impressie-week-7-15.jpg" data-mid="159150724" border="0" src="https://freight.cargo.site/w/1000/i/67e478b46527e7a99c180d28fc3a9b6ff2b8da79991ba2415783874da773ddb2/RS4018_impressie-week-7-15.jpg" /> <img width="2474" height="1362" width_o="2474" height_o="1362" data-src="https://freight.cargo.site/t/original/i/079223cb8c71e4b481fae6ae70e5a4bb09aadfbab3ed9ddfac972052eedbdce9/Schermafbeelding-2022-11-16-om-09.10.25.png" data-mid="159210516" border="0" src="https://freight.cargo.site/w/1000/i/079223cb8c71e4b481fae6ae70e5a4bb09aadfbab3ed9ddfac972052eedbdce9/Schermafbeelding-2022-11-16-om-09.10.25.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/666610a0f68513b51b80373107a5e0f6d3445ac128b14e10bf80c13a7514e3be/Clubs.001.jpeg" data-mid="159645981" border="0" src="https://freight.cargo.site/w/1000/i/666610a0f68513b51b80373107a5e0f6d3445ac128b14e10bf80c13a7514e3be/Clubs.001.jpeg" /> THE RESULTS ︎︎︎ 15000 tickets sold out in a week. ︎︎︎ 250+ national and international publications online. ︎︎︎ Daily news- and TV-coverage for more than 2 weeks. ︎︎︎ One night full of music, dancing, love and relief. ︎︎︎ All focus in the public debate on the importance and need for nightlife.︎︎︎ Several fines, never to be collected. ︎︎︎ 3 days later, the government finally announced a date for the clubs to reopen, though they never closed their doors again. (And... no corona contamination outburst.) SOME OF THE PRESS COVERAGE︎︎︎ NRC - Een nacht ontsnappen aan ‘de sleur en het alledaagse’ ︎︎︎ VICE - ‘De nacht staat op’ vierde de mensheid in al haar verscheidenheid ︎︎︎ Volkskrant - Na twee jaar drooglegging brandt het vlammetje van het nachtleven weer even︎︎︎ DJ Mag - Nightclubs in the netherlands to open for one night in protest of covid restrictions ︎︎︎ NOS - Nachtclubs zijn het zat, willen volgende week veilig open <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/635cc81ec85a209e8e685ad7746aeec4fcf8d91e5c962b219798d8c755bcf86b/image-5.png" data-mid="159151553" border="0" src="https://freight.cargo.site/w/1000/i/635cc81ec85a209e8e685ad7746aeec4fcf8d91e5c962b219798d8c755bcf86b/image-5.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/78225774561195939fbc827ae2bc9646aae2d68d9098ee1eb18f6ffbb00e6fa5/image-4.png" data-mid="159151559" border="0" src="https://freight.cargo.site/w/1000/i/78225774561195939fbc827ae2bc9646aae2d68d9098ee1eb18f6ffbb00e6fa5/image-4.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b1a9361ffe92816a1b213f0a6b1425428413d79b273f1f3ba8fba524febe864d/image-6.png" data-mid="159151548" border="0" src="https://freight.cargo.site/w/1000/i/b1a9361ffe92816a1b213f0a6b1425428413d79b273f1f3ba8fba524febe864d/image-6.png" /> Design by Jeroen Giesen &amp; Yvonne Mak | PR by Wendy Dirksen https://susanzwijgers.com/ASA Sun, 12 Mar 2023 16:52:48 +0000 Susan Zwijgers | Freelance Creative & Copywriter https://susanzwijgers.com/ASA &nbsp; ASA Wat voor jou werkt Role: Concept &amp; copy Agency: Natwerk How to rebrand a student employment agency founded in the 70’s, to a brand that’s relevant for the millenials of today? Fun question, from ASA. Our reply: by showing students, starters and young professionals you’re giving them all the jobs, time and chances to find out whatever works for them. Bad choices, hard fails and scary questions to their bosses included. Pressure to succeed definetely not included. Based on the tagline Wat voor jou werkt, we created a new brand story, identity, website and kick-off campaign. <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/57dd21aff4952d6365d894f8ff5309126eb60c4bcb40a34d59891eb5dacccde1/socials.gif" data-mid="172876265" border="0" src="https://freight.cargo.site/w/1000/i/57dd21aff4952d6365d894f8ff5309126eb60c4bcb40a34d59891eb5dacccde1/socials.gif" /> Concept created with Katharina Goetzendorfer | Production Company: Cake | Directed by Folkert Verdoorn | Photography by Roeltje van de Sande Bakhuyzen https://susanzwijgers.com/Mediq Tue, 01 Dec 2020 09:41:01 +0000 Susan Zwijgers | Freelance Creative & Copywriter https://susanzwijgers.com/Mediq Mediq Meer mensRole: Concept &amp; copyAgency: Havas Lemz Mediq is the amazon for the healthcare industry. As a player who’s not directly at the beds, they spend a lot of time making healthcare more human. There are tons of examples of how they make people feel less like a patient and more like a human being – from bringing infusion therapy to people’s homes, work or holidays to a program with PostNL to fight loneliness of elderly. Time to start telling these stories, with a new brand positioning and a new line: Meer mens. <img width="884" height="1000" width_o="884" height_o="1000" data-src="https://freight.cargo.site/t/original/i/87cdb81172d47ba34e45e31c950e82c7e3b8fc01a49740cfe8fc1ce9ad50a622/Printad_wondzorg_1000x884.gif" data-mid="90697120" border="0" src="https://freight.cargo.site/w/884/i/87cdb81172d47ba34e45e31c950e82c7e3b8fc01a49740cfe8fc1ce9ad50a622/Printad_wondzorg_1000x884.gif" /> <img width="884" height="1000" width_o="884" height_o="1000" data-src="https://freight.cargo.site/t/original/i/84ac2076e3a755b09f21bab34ddb040b8933001f726a4aad560c6df335a99285/Printad_Immuno_1000x884.gif" data-mid="90697121" border="0" src="https://freight.cargo.site/w/884/i/84ac2076e3a755b09f21bab34ddb040b8933001f726a4aad560c6df335a99285/Printad_Immuno_1000x884.gif" /> A shift in healthcare.Inside and outside Mediq. With an internal campaign we showed 1200 employees the bigger picture they’re creating together. And collected stories from all employees about the most beautiful ways they helped a patient, solutions they are most proud of, or opportunities they see to humanize healthcare. We used the best stories and solutions as content for our external campaign. We captured them together with photographer Judith Jockel. We created editorial prints, social ads and a podcast together with Audiocollectief Schik. <img width="884" height="1000" width_o="884" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a04d2bd4d6a2aaf0bffbe17d0922e3f79bafe81c423f918da5075bcaa2f635be/Social-media_podcast-cover.jpg" data-mid="90697122" border="0" src="https://freight.cargo.site/w/884/i/a04d2bd4d6a2aaf0bffbe17d0922e3f79bafe81c423f918da5075bcaa2f635be/Social-media_podcast-cover.jpg" /> <img width="2960" height="3347" width_o="2960" height_o="3347" data-src="https://freight.cargo.site/t/original/i/b530340ab60c9d5bfc7453ca051eaf7ec69bf1ec2f6a1b47fb41d87079c77ea2/Social-media_klantenservice.jpg" data-mid="90697123" border="0" src="https://freight.cargo.site/w/1000/i/b530340ab60c9d5bfc7453ca051eaf7ec69bf1ec2f6a1b47fb41d87079c77ea2/Social-media_klantenservice.jpg" /> Podcast episode 1 &amp; 2 Concept created with Katharina Goetzendorfer, Remco Marinus, Chester de Vries | Photography by Judith Jockel | Podcast production: Audiocollectief Schik https://susanzwijgers.com/Dirk Sun, 19 Mar 2023 15:37:20 +0000 Susan Zwijgers | Freelance Creative & Copywriter https://susanzwijgers.com/Dirk Dirk De Bespaarmaatregelen van Dirk Role: Concept &amp; copy Agency: Natwerk In September 2022 inflation hit hard. When Prinsjesdag was coming up and the king was about to share his plans to take care of the Dutch, we decided to share Dirk’s measurements to keep food and groceries as affordable as possible for everyone. We captured them in six ‘Bespaarmaatregelen’ and shared them in stores, DOOH, radio and online video’s. With a special kick-off on Prinsjesdag. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/684bf99de82597fcf94e7cf00c63430f6ab1bbe521fdf6b9df17e9d45edd0473/THUMB_PD01_01.png" data-mid="172881522" border="0" src="https://freight.cargo.site/w/1000/i/684bf99de82597fcf94e7cf00c63430f6ab1bbe521fdf6b9df17e9d45edd0473/THUMB_PD01_01.png" /> Prinsjesdag De Bespaarrede On Prinsjesdag, we introduced the ‘bespaarrede’ in newspapers and in a one minute radio-spot. Including six Bespaarmaatregelen to keep their products as cheap as possible. Online video’s Every Bespaarmaatregel got it’s own explanatory online video, which still get several media pushes a year. &nbsp; Bespaarmaatregelen today After Prinsjesdag, the Bespaarmaatregelen became a solid part of the Dirk story,&nbsp; visible on POS in all stores and on&nbsp;www.dirk.nl/besparen. <img width="1080" height="1536" width_o="1080" height_o="1536" data-src="https://freight.cargo.site/t/original/i/339d0d1400aa42ef11e29ce03c31ffd7dcce9c4bee920b8bb343c83ff0cf12d9/11---Dirk-Bespaarmaatregelen-2.0---Entreescherm---1a.png" data-mid="172264372" border="0" src="https://freight.cargo.site/w/1000/i/339d0d1400aa42ef11e29ce03c31ffd7dcce9c4bee920b8bb343c83ff0cf12d9/11---Dirk-Bespaarmaatregelen-2.0---Entreescherm---1a.png" /> <img width="1080" height="1536" width_o="1080" height_o="1536" data-src="https://freight.cargo.site/t/original/i/377d96a59ee942d3fcf3524a9cfc861669d65bb130a45aa3b47420e5befa3a1d/11---Dirk-Bespaarmaatregelen-2.0---Entreescherm---2a.png" data-mid="172264371" border="0" src="https://freight.cargo.site/w/1000/i/377d96a59ee942d3fcf3524a9cfc861669d65bb130a45aa3b47420e5befa3a1d/11---Dirk-Bespaarmaatregelen-2.0---Entreescherm---2a.png" /> <img width="1080" height="1536" width_o="1080" height_o="1536" data-src="https://freight.cargo.site/t/original/i/db0ef15f3208937426d3a05c00109ae19a832ae5165159aca74dbf9282e70738/11---Dirk-Bespaarmaatregelen-2.0---Entreescherm---3a.png" data-mid="172264370" border="0" src="https://freight.cargo.site/w/1000/i/db0ef15f3208937426d3a05c00109ae19a832ae5165159aca74dbf9282e70738/11---Dirk-Bespaarmaatregelen-2.0---Entreescherm---3a.png" /> <img width="1080" height="1536" width_o="1080" height_o="1536" data-src="https://freight.cargo.site/t/original/i/04bea0d213ab93e95878a12332a3566baacab5eb0d8caa8780ff46ca7fb432cf/11---Dirk-Bespaarmaatregelen-2.0---Entreescherm---4a.png" data-mid="172264368" border="0" src="https://freight.cargo.site/w/1000/i/04bea0d213ab93e95878a12332a3566baacab5eb0d8caa8780ff46ca7fb432cf/11---Dirk-Bespaarmaatregelen-2.0---Entreescherm---4a.png" /> Production Company: Rubenpaulruben