For a million kinds of beautiful

Role: Concept & copy
Agency: Havas Lemz
VITA, the biggest and oldest personal care and beauty in Norway, wanted to make a meaningful shift: to become the most inclusive care and beauty brand of Scandinavia.

We turned this new purpose into a new strategy, identity, pay-off, new products, a redesign for 220 stores and introduction campaign.

Concept created with Pepijn Rooijens | Production Company: Czar / Bacon | Directed by Emilie Thalund | Design by Sven Thierie