A new identity and a clear story

Role: Concept & copy
Agency: Havas Lemz
Solidarity. It seems harder and harder to find in everything we eat, wear and buy. At the same time more and more people care about consuming with love for people and the planet. They just don’t always know how to act upon it.

We helped Solidaridad, worlds’ biggest protector of a solidary economy, join forces with the crowd to fasten the shift towards a solidary economy. We rewrote their story to make it simple and contagious. We created the first solidary identity - free and easy for everyone to use. Instead of a brandbook, we created a handbook.

Black Friday Activation

On Black Friday, we opened The Cheapest Store. We offered coffee, chocolate and bananas for the extremely low prices farmers receive. People could get hands-on with fair price, by voting what is a fair way of splitting the retail price.

Concept created with Katharina Goetzendorfer | Design by Katharina Goetzendorfer & Sven Thierie