Millions of Dutch people face crimes, accidents, or upsetting events every year. Most never reach out to Slachtofferhulp. They don’t see themselves as victims, or think their problem isn’t serious enough. That leaves around two million ‘invisible victims’ carrying stress, fear, or uncertainty alone.

To shift that perception, we launched the new brand campaign: ‘101 reasons to call Slachtofferhulp’, inspired by their phone number 0900-0101.