Wat voor jou werkt

Role: Concept & copy
Agency: Natwerk
How to rebrand a student employment agency founded in the 70’s, to a brand that’s relevant for the millenials of today?

Fun question, from ASA. Our reply: by showing students, starters and young professionals you’re giving them all the jobs, time and chances to find out whatever works for them. Bad choices, hard fails and scary questions to their bosses included. Pressure to succeed definetely not included.

Based on the tagline Wat voor jou werkt, we created a new brand story, identity, website and kick-off campaign.

Concept created with Katharina Goetzendorfer | Production Company: Cake | Directed by Folkert Verdoorn | Photography by Roeltje van de Sande Bakhuyzen